Korea’s S.M. Entertainment: The Company That Created K-Pop

Korea’s S.M. Entertainment: The Company That Created K-Pop
For a look inside S.M. Entertainment ‘s K-pop marketing machine, stop by the Lotte Young Plaza department store in central Seoul this summer. For two months South Korea’s top record label and music talent agency is branding the six-story building with …
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9 K-pop artists you should know from KCON NY and LA
The K-pop wave has been on the verge of hitting the U.S. for years — but you can get a splash of it at this year’s KCON, the annual K-pop music festival and convention in New York and Los Angeles. Started in 2012 in southern California, KCON has since …
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From K-Pop to fried chicken: How South Korea became a trendsetter
“K-Pop has increased awareness regarding Korean products and lifestyles among audiences around the world. This soft approach has helped the Korean government set up companies and brands to succeed in other countries, since consumer demand is already …
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